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Your Privacy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from hornbyjones.com (the “Site”). We take your privacy very seriously and we will never give out your information to a third party, other than how outlined below. We do not store your credit card information.

Personal information we collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, and time zone. As you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information,” and this information is collected through the use of cookies, log files, web beacons, tags and/or pixels.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, alternate payment methods eg. PayPal, Apple Pay, Klarna etc), email address, and phone number. We refer to this information as “Order Information”.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

How do we use your personal information?

We use the Order Information that we collect to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

  • Communicate with you;
  • Screen our orders for potential risk or fraud; and
  • When in line with the preferences you have shared with us, provide you with information or advertising relating to our products.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimise our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

Sharing you personal Information

We only share your Personal Information with select third parties to help us improve our Site and the service we provide to our Customers. 

  • We use Shopify to power our online store - you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. 
  • We use Google Analytics to help us understand how our customers use the Site - you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
  • We use Klaviyo to help us better understand our customers’ behaviour, to tailor, create and deploy our email campaigns. You can read about Klaviyo’s privacy policy here: https://www.klaviyo.com/privacy/policy 
  • In order to offer you Klarna’s payment methods, at checkout we will pass your personal data in the form of contact and order details to Klarna, in order for Klarna to assess whether you qualify for their payment methods. Your personal data is processed in line with Klarna’s own privacy notice which you can read here: https://www.klarna.com/uk/privacy-notice.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a lawful request for information we receive, or to otherwise protect our rights.

Consent & your rights

When you provide us with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase, we imply that you consent to our collecting it and using it for that specific reason only.

If we ask for your personal information for a secondary reason, like marketing, we will ask you directly for your expressed consent.

If after you opt-in, you change your mind, you may withdraw your consent at any time, by contacting us at hello@hornbyjones.com or simply by clicking on unsubscribe in the newsletter we sent to you.

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below. Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to the United States.

Changes to this Privacy Policy

We reserve the right to update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. Changes and clarifications will take effect immediately upon their posting on the website.

Contact us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at hello@hornbyjones.com