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Piupiuchick was born in Portugal in 2012. Their designs are a tribute to childhood memories, inspired by stories that have meaning and that we all want to share with our own children. All of their garments are designed and produced locally in Portugal, in fair working conditions. The team is committed to using environmentally friendly fabrics, and manufacturing processes are also respectful of the environment. With core values of creativity, passion and a sense of humour, Piupiuchick is all about having fun!

At Hornby & Jones we love the slightly nostalgic feel to some of Piupiuchick's prints and typographies, but their modern take on them. Their clothes are so easy for kids to wear and have fun in, but still look cool at the same time.